VI art direction for the MANAKABURA, former hairdresser with over 15 years of experience as an eyelash/eyebrow specialist established her own salon and cosmetic company. "MANAKABURA" is a gender-free and sustainable cosmetic brand from Tokyo. She developed the easy-to-use eyebrow pencil and mascara "MAYUZUMI", based on her experience as an eyelash/eyebrow artist and feedback from many customers. In creating the VI for "MANAKABURA" to emphasize Japanese identity, I designed a family crest style logo icon and logo font. Also colors are carefully selected from traditional Japanese colors. Making the logo, decompose the elements initial letter "M" to three blocks forming the core of the design. Traditionally in Japan, the number of "Three" as seen in phrases like "Three arrows" and "The wisdom of three are better than one" represents solidity, strength, and intelligence. Therefore, in "MANAKABURA" the three blocks symbolize the strength and prosperity of the business.