Art direction for a private salon opened by an eyelash artist with over 10 years of experience in Tokyo. The salon name, "UptownLush," evokes the image of Manhattan's uptown district in New York, and embodies the salon's desire to provide a calm, relaxing salon with high-quality service. While "Lush" is originally spelled "Lash," the name was chosen to reflect the owner's desire for a salon beloved by customers and the prosperity of the business, with global expansion. To convey a global, urban image, I created a logo icon featuring the silhouettes of world cities with thin, rounded lines reminiscent of eyelashes and eyebrows. The logo font also used the same rounded lines, creating a design that is familiar and long-lasting, with the salon's main target. For the corporate color, I selected a mint green, which exudes elegance and calm. Since the logo will be used for shop cards, business cards, point cards, and other cards, we selected several colors to complement the corporate mint green.