Art direction for the UPTOWN LUSH, private salon owned by an eyelash artist with over 10 years of experience in Tokyo. The salon name, "Uptown Lush" evokes the image of Manhattan's uptown district in New York, and embodies the salon's desire to provide a calm, relaxing salon with high-quality service. While "Lush" is originally spelled "Lash", the spell was chosen to reflect the owner's wishes for a salon beloved by customers and the prosperity of the business, with global expansion. To convey a global, urban image, I created a logo icon featuring the silhouettes of metropolis with thin rounded lines reminiscent of eyelashes and eyebrows. The logo font also used the same thin rounded lines, creating a design that is familiar and long-lasting with the salon's customers. For the corporate color, I selected a mint green, which exudes elegance and calm. Since the colors will be used for other cards, we selected several colors to complement the corporate mint green.